← ilyasirotin.com RU
Ilya Sirotin · UGC Creative Factory

One competitor’s ad. Five of your own.

How a UGC creative factory works, in one minute of scrolling. Scroll slowly: the scene moves with you. Better with sound: the button appears at the bottom of the scene.

scroll down
01 · Reference

An ad that already pays back

We take a competitor’s ad that has been running for months. That means it makes money.

02 · Teardown

We copy the mechanics, not the shots

The ad is split into layers: hook, pain, solution, call to action. Timings down to a fraction of a second.

03 · Five variations

Each one changes a single variable

Voice, first frame, text hook, length. Your app’s interface is always the real one.

04 · Test

Data picks the winner

All five go into one ad set. After 72 hours you can see exactly what worked.

05 · Scale

We multiply the winner instead of starting over

New hooks, countries and lengths on top of a formula that already works. Fifteen versions in a week.

5 variations.
~$8 in AI costs.
15 minutes of your time for three approvals
Discuss a pilot →
Pilot: 15 creatives in 7 days · $1,500, AI costs included

Want the same for your product?

Send me an ad that already pays back, yours or a competitor’s. In 7 days I’ll make 15 variations around it, with your real app screens, plus a test plan.

Pilot for $1,500Read the case

By the way, the whole scene is drawn by code right in the browser, with no video files or After Effects.

The hook rate numbers in the scene are an illustration, not a client result.