AI × USER ACQUISITION

since 2014 · $500K+/mo budgets

More winning ads.
Less UA busywork.

AI automation for media buying on Claude Code: UGC creatives in batches, reports and campaign alerts with no manual work. Plus UA consulting. In performance since 2014.

Book a consultation See automations →

UA Weekly Report APP

today at 9:00 AM

📊 Report: Apr 28 – May 4

CPI ↓ 14% · ROAS D7 ↑ 22% · CR ↓ 3%

💡 Creative 0814 is burning out (CTR -41% in 5 days)

📈 Tier-1 US cohort holds, recommend reallocating $4K from CA

🎯 Recommend testing B-version of "morning" hook

👀 3 🔥 2 +

runs 24/7

~6h saved per week
by one pipeline

5 variations from one reference

12 years

in performance
marketing

$500K+

monthly ad
spend managed

$1M ARR

mobile app scaling
experience

15 / 7

creatives in 7 days
pilot for $1,500

Cases

What already works

UGC Creative Factory

~$8

AI bill for a pack of 5 videos

A competitor’s winning ad → 5 variations of your own, 9:16. Your time: 15 minutes for three approvals.

See the case →

UA Weekly Report

6h → 15m

a week spent on the report

A summary with takeaways in Slack every Monday. GitHub Actions, open source.

CPI, ROAS and spend: a Slack alert with the reason, not just a number.

Code and details →

AUTOMATIONS

What eats your UA team’s time — and how it moves into code

For media buyers and UA teams. Every pipeline adapts to your stack: AppsFlyer, Adjust, Meta, TikTok, spreadsheets and Slack.

01 · Creative pipeline

A competitor’s winning ad → 5 videos of your own, 9:16

~$8

Before: $200–500 per UGC videoAfter: ~$8 in AI costs for a pack of 5See the case ↓

02 · Weekly reports with insights

A summary with conclusions in Slack every Monday

~6 hours per week → 15 minutes to review

03 · Smart campaign alerts

A signal within 6 hours, not 3 days later

05 · Ad copy by audience and geo

20 variants in 10 minutes in the style of your winners

30× faster than by hand

07 · A landing page for every creative

One page, 12 versions for the ad’s angle

Try the demo ↓

04 · Competitive digest

Not “here are 100 banners” but “here are the 5 patterns they’re scaling”

06 · Soft launch advisor · free demo

Describe your app — get a draft strategy in 10 seconds

Your app in one sentence

Don't see your case? Tell me about a routine that eats 5+ hours per week — I'll build a pipeline for you.

Discuss →

Before → after

Creative

2–3 days → 2 h Weekly report

6 h → 15 min Reaction to a failing campaign

2–3 days → 6 h Ad copy

30× faster UGC video

$200–500 → ~$1.6

In production · open source

Two automations already run on schedule

GitHub Actions runs them on cron and posts to Slack. A failure doesn’t break the report: it still goes out on time, just without the conclusions block.

ua-weekly-report ↗ ua-smart-alerts ↗

actions / ua-smart-alerts · every 6 h

$ run detectors --since 6h

✓ cpi_spike ........ 1 hit

✓ overspend ........ 1 hit

✓ roas_drop ........ 2 hits

✓ zero_impressions . 0

→ claude: 3 alerts on RetargetPro_UK = one cause

→ slack #ua-alerts: sent · 23 tests green

Case · UGC Creative Factory

One competitor’s ad, five launch-ready videos of your own

How it works: a one-minute film

We take an ad that already pays back for another product and carry over its mechanics. The words and shots are new; your app’s interface is real.

How it works: 5 variations, steps, estimate

mainmain version

voice_bsecond voice

product_hookhook: product screen

text_hooktext hook on top

short~11 s: hook → proof → CTA

Each variation differs from the main one in a single parameter, so the test shows exactly what worked: the voice, the first frame or the length.

01Reference teardown: cuts, pauses, hook structure
02Script and storyboard for your productapproval
03Keyframes: a frame costs cents, so we check before videoapproval
04Clip generation against an estimateapproval
05Voiceover, captions timed to each word
06Edit of 5 variations, 9:16 export

~$8AI bill for a pack of 5 videos: production cost, not the price of the work

15 minof your time for three approvals

$200–500is what a human UGC creator charges per video

$0 spentwithout your code: every estimate is approved separately

Got a competitor’s ad that keeps you up at night? Send me the link: I’ll break down the mechanics and show how to carry them over to your product.

Break down a reference →

Demo · landing per ad

A landing page that continues the ad

Weekfork is a fictional meal-plan service. Pick an ad and the page in the phone rebuilds around its promise and offer.

One page, 4 angles × 3 offers = 12 versions. The version comes from the ad name — no manual setup per creative.

Try it on your business Full demo: ad-name parsing and events

TRY IT

Tell me about your app —
I'll give a draft strategy in 10 seconds

This is a simplified demo of my Soft Launch Advisor. The full version with benchmark reasoning and budget debates — on a call.

01 Describe your app in one sentence

02 Target market

Demo mode: showing one of the pre-built templates. Real analysis for your product — on a call.

UA CONSULTING

When the problem is strategy, not routine

In performance since 2014, budgets up to $500K/mo in Tier-1, experience with Meta, TikTok, Snapchat, Google Ads, ASA, in-app networks.

Soft launch strategy

Countries, sources, KPIs and test plan — so you don't burn budget on guesses.

Campaign launch

Meta, TikTok, Google Ads, Snapchat, in-app networks — channel selection for your product and unit economics.

Web2App / Web2Web funnels

A workaround for SKAN limitations that's already boosting metrics for tier-1 apps.

Scaling & geo

Profitable markets, risks, path from $50K to $500K/mo without breaking unit economics.

Creative audit

What to test, what's burning out, which format is underused — without a month of trial and error.

Product hypotheses

Which features and metrics to move so marketing budget works instead of leaking.

Good fit: founders of mobile apps (subscriptions, freemium) and UA teams up to 5 people who need an external expert without hiring an in-house lead.

ABOUT

In performance since 2014 — embedding AI into every process for the last 2 years

Ilya Sirotin

User Acquisition × AI Engineer

in LinkedIn ↗ Telegram @ Email ⌥ GitHub

Started in 2014 as a media buyer. Went from running first campaigns to managing teams and budgets in Tier-1 markets. Over the last 2 years — 5 products scaled from zero to $1M ARR. Current focus: AI automations for UA teams — building Claude Code pipelines so routine work disappears and the team can focus on strategy.

Also open to full-time roles: Head of UA or UA Lead on a product team where AI automation is part of the job, not an experiment. Remote. More on LinkedIn.

Strengths

🚀

Soft launch from scratch

Picking countries, sources and a test plan so the first $30–50K don't go to guesses. I know which sources give signal fast and which ones quietly burn budget.

📈

Scaling via in-app

When Meta and Google hit a ceiling — Liftoff, Mintegral, Applovin, Moloco, OEM (Vivo, Oppo, Huawei) open up. Experience with this stack on $500K+/mo budgets.

↩

Web2App funnels

A workaround for SKAN limits that boosts iOS campaigns. Web-sub, web2app, web2web — built on real projects, not just read in blogs.

💡

Creative process

Briefs for designers and video production, format testing, collaboration with product. I know how to run a creative pipeline, not "wait a week for one banner".

Stack

Channels & analytics

MetaTikTokGoogle AdsASASnapchatAppsFlyerAdjustAmplitudeTableau

AI & automation

Claude CodeClaude APIPythonpandasGitHub ActionsSlack APIpytestVeo3ElevenLabsHeyGen

🎓 TikTok Media Buying Certification (2024) · St. Petersburg State University, Applied Mathematics

PRICING

Four ways to work together — pick by task

From a 1-hour call to full UA management. Starting prices are public — no subscriptions or hidden fees.

Start here

Creative pilot

15 creatives around your best one

$1 500

fixed, 7 days · ~$100 per creative (a UGC creator: $200–500)

I take the creative that already works for you and build a series of variations to test. We test what works, not random ideas.

10 cut-downs of your videos with new hooks
5 AI-UGC remakes of your winner
Real app screens only
Test plan and results review
AI generation costs included

Discuss a pilot

Consultation

Starting point

$300

per 60 minutes

Review of your UA strategy, campaign audit, or automation advice. Output: a list of concrete actions, not generic words.

1-hour call
Recording and written summary
2-week action list

Book

Automation

One pipeline, end to end

from$1 500

timeline: 2–4 weeks

I'll build one pipeline from the section above for your stack. Or we'll design a custom one — for a routine that eats 5+ hours per week.

Discovery and spec
Development and integration
Handoff with documentation
30 days of support
Extra detector or module — from $200

Discuss pipeline

UA management

Monthly

from$3K

/month, scope fixed before we start

Launching and scaling UA — strategy, campaigns, creatives, reporting. Good when you need an external lead instead of hiring in-house.

Campaign management
Creative tests
Weekly reports
Some automations included

Request scope

🛡 NDA on request 📋 Contract, sole proprietor ⏱ Reply within 24h

FAQ

Answers to what people usually ask before a call

What in media buying can be automated with AI?

Anything that repeats every week and doesn’t need a human decision. Weekly Meta, TikTok, Google Ads and AppsFlyer reports with takeaways in Slack. Alerts when a campaign drifts from normal CPI, ROAS or spend. Ad copy for audiences and geos in the style of your winners. 9:16 UGC videos based on a reference ad that already works. Landing pages per ad and a digest of competitor creatives. Decisions on budgets, bids and launches stay with the media buyer: automation prepares the data and drafts, it doesn’t press buttons in the ad account.

How are you different from a regular UA consultant?

A regular consultant hands over strategy and leaves — the team executes manually. I deliver strategy + automate execution. If the team doesn't have 6 hours a week for a weekly report, I won't advise "carve out those 6 hours" — I'll build a pipeline that does the report itself.

Is Claude Code reliable? Won't it break in a month?

Pipelines are normal Python or TypeScript code written with Claude Code's help. They live on your server (or your GitHub), don't depend on my keys, and don't "break" if my subscription expires. On handoff I provide documentation, and any developer can maintain them. 30 days of support included — in case something breaks during setup.

Do you sign NDAs? We have sensitive data.

Yes, I sign NDAs before any substantive discussion. If you have your own template — send it, I'll review and sign. If not — I have a working version we can use. Case studies are published only with permission and anonymized.

Generation costs ~$8, the pilot is $1,500. What’s the difference for?

$8 is the AI bill for one pack, like film for a photographer. $1,500 is the work: finding references that actually pay off, breaking down the mechanics, scripts, checking every frame, editing with your real app screens, a test plan and a results review. You get 15 creatives, about $100 each. A live UGC creator charges $200–500 for a single video, with no testing.

Can we start small, without big upfront investment?

Of course. Start with a $300 consultation — in 1 hour we'll review your situation, and I'll honestly say whether you need automation or just a strategy fix. Often after a consultation it's clear that 80% of the pain is solved by one $1500 pipeline, not full management.

What if I already have a UA team?

Then automation is exactly your case. I don't replace the team — I free them from routine: reporting, monitoring, creative cuts, competitive research. After implementation, the team does what they were hired for — hypotheses and scaling.

How long does the first automation take from start to launch?

Simple pipelines (Slack reports, competitor monitoring) — 2–4 weeks from signing to launch. Complex ones with multi-system integrations (creative pipeline with video generation, anomaly detection with historical learning) — 3–6 weeks. I commit to a fixed deadline upfront, not "we'll see how it goes".

Can AI videos with people run as ads?

Yes, within the rules. Meta and TikTok require realistic AI content to be labeled, and a “testimonial”-style ad must not pose as a real customer. Before launch I check the platform’s requirements and the rights to the voices and models used. Your app’s interface in the videos is always real; I never generate it.

CONTACT

Not sure which format fits?
Reach out — we'll figure it out.

20 minutes free call: tell me about your product and current tasks, I'll say what I can actually help with — and where I won't save you a single hour. No pitch, no sales.

📅 Pick a slot ✈ Telegram @ Email in LinkedIn